Apart from search engine registration, other commonly used online marketing tools include: online advertising, URL link exchanges, information distribution, email subscription, email marketing with prior consent, personalized marketing, membership–based marketing, viral marketing, and so on. The following is a short introduction to ten of the most common online marketing methods.
Search engine registration and ranking improvement
This is the one of the most classic and most common online marketing tools. Currently, even though search engines are not as effective as they were a few years ago, studies have shown that search engines remain a principal method for finding new websites. Therefore, registering in a popular search engine and receiving a high ranking is a key consideration in the website design planning process.